Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heartracing - and everything in-between, YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards (in collaboration with BvA and Adformatie) celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.

BvR was a proud partner of YouTube and Divimove to launch this first edition in the Netherlands!

During YouTube Works, creativity, innovation and effectiveness go hand in hand. A leading jury studied the submitted cases and various Dutch creators presented the awards during a digital Award Show. The show was hosted by Quinty Misiedjan with the beautiful Tuschinski theater as the backdrop. 

Gamma, Jumbo, Playstation and ABN went home with a beautiful award. But the Grand Prix winner of YouTube Works 2021 was none other than ING with their King's Day campaign in which Davina Michelle and Snelle, from the Rijksmuseum, support all Dutch people in times of the lockdown.