The famous taxi app Uber is launching it's newest initiative throughout Europe; JUMP e-bikes. In April of 2019 media was invited to join the Belgian Secretary of Transport to launch the electrical share bikes in the EU capital Brussels. Uber asked us to find a suitable venue and organize the PR event. 

The Vélo museum (bike museum) in the center of Brussels became the stage for the press launch. A coffee barista served it's coffee art from, of course, a bike, and the striking red JUMP bike became the newest museum piece after the official revelation. After the official part of the event it was time for the Secretary of Transport to get on the JUMP bike for a tour around Brussels.