Schiphol’s aim is to provide travellers with a perfect experience. But they cannot do that by themselves. The Business Partners (shops, hotels and restaurants, parking, services) and their staff make an important contribution.

Reuring designed the platform 'The Schiphol Connection', a project enabling Schiphol to connect with all parties. Instead of the annual awards ceremony for all directors of these Business Partners, it will be different this time. The people on the floor are the ones who make the difference.

From the moment nominees can be registered and the nominations on the work floor are awarded, right through to the playful presentation of awards with live serenades to the winners. It’s all about creating a smile and expressing appreciation.