The opening of the Karwei flagship store in Amsterdam called for a different approach. Our barge – a KARWEI 'WOON-boot' - caused quite a stir as it navigated the capital’s waterways! We created a 360° campaign and to top it off we held an intimate living-room concert with singer Douwe Bob whilst cruising the canals.

The striking WOON-boot stunt and concert prize with Douwe Bob attracted quite a crowd in Amsterdam! Campaign + PR + activation + event = Reuring with a capital R.