Every year, the bank organizes a day for all employees working in the Tribes of ING Netherlands. A day to boost and enrich all Tribe members with surprising content and a great experience. This event has a rich history; a strong concept and creative interpretation is a must for the latest edition in 2017.

We created an entirely new universe. An ING universe where the Tribe members have every opportunity to shape their own experience. We gave the Werkspoor Cathedral in Utrecht a complete makeover to create The Youniverse!

Marian Goodall, CEO of Burning Man, inspired the ‘congregation’ of more than 1,000 bank employees with her story about engagement, collaboration and agility. And there was entertainment aplenty for the group with self-made Robot battles, a VR cinema, ING talent was on the Open Stage and a different keynote speaker every half hour.