Under the motto #prideforeveryone, Google is a regular guest at the Gay pride parades all over the world. We get a real kick out of being able to help them choose the concept, decoration and entertainment of the Amsterdam Pride.

In 2016 the Google boat was a big hit with the interactive 'Kiss Cam' on board. As the live camera filmed a couple on the banks of the canal the Googlers cheered the 'Kissers' on! A year later, the spectators sang along from the edge of the canal with the 'Sailing Jukebox'. A live band played songs requested by the crowd: You Name It, We Play It.