After a string of successful events, with 10,000 entrepreneurs being brought up to speed on their digital skills, we chose two locations in Amsterdam for the pop-up training centre, also known as the Google Digitale Werkplaats.

Free coaching is on offer to entrepreneurs and students 5 days a week in the field of online marketing. We wasted no time in finding suitable premises that we totally refurbished and kitted out for the job. We also developed an engaging campaign and recruited the necessary staff.

To make sure the local Amsterdam population didn’t miss out on this unique opportunity, we designed bus and tram stop posters as well as advertisements and online marketing. Real eye-catchers were a spectacular tram stop and a fully “wrapped” tram.

It was a resounding success! Almost 5,000 visitors found their way to the first pop-up on Amsterdam’s Prinsengracht and attended free workshops or received bespoke advice in the field of online marketing. The doors of this special pop-up are still open in Amsterdam Zuid-Oost, so drop by while you still can.