Consumers' expectations are higher than ever and so the future of marketing is about delivering relevant and useful experiences. Think with Google organized Transform for the first time. An event where marketers are inspired by keynote speakers and sounding customer cases.

This year, Think with Google also brought its customers to the Westergasfabriek, this edition applicable in the Transformatorhuis. The more than 300 guests were inspired by the digital transformation stories from HEMA and the Bijenkorf, among others, and there was time to ask anything you want to Googlers. The event in Amsterdam formed the basis for Transform editions in Copenhagen, Oslo, Brussels and Stockholm.