Brunel said: 'We always do something fun during the kick-off of the annual sales competition. And if we can somehow make a difference too – all the better. But there are almost 400 of us...' Reuring's response was: OK, we're going on a fishing expedition to clear all the plastic out of Amsterdam’s canals. It turned out to be a truly great day.

Plastic fishing in Amsterdam’s waterways certainly hit the mark, following Team Brunel’s recent sponsorship in the Volvo Ocean Race. Kitted out with hand nets, 40 boats of Brunellers netted kilos of plastic in Amsterdam. Now that does feel good!