Early June we were lucky enough to join the 2nd 27Names trip of 2018, to Stockholm! Our Swedish colleagues at Utsikt made this a trip to not forget. Not only because Stockholm was sunny, or because we had the best Surströmming (herring)... We travelled by water almost all the time and had maximum time to get inspired, to brainstorm with each other and to enjoy the city.

Good News! Since Stockholm we now have 20 countries represented in the 27Names network; Austrian agency ENITED and UK agency purity are joining our pan-European meetings from now on and will bring even more experience, inspiration and great people to the network.

Besides sightseeing Stockholm we visited the 'Google Digitalakademin' - the Swedish version of Google's Digitale Werkplaats in Amsterdam (which we have developed). A great example of 27Names unique strength, where we as agencies have worked together and helped each other with this big and cool project. No time to be lazy here, because Google Marketing Manager Gustav Radell asked us to brainstorm about the European YouTube Music launch... Quite a question on a Friday afternoon :)